Title: Make Mine a Builders
Type: Radio Campaign
Copy writer: Maximilian Jany
Make Mine a Builders is a tea brand in the UK that positions itself as a rugged manly brand. Builders tea is slang for Black tea in the UK. The concept behind the radio spots was to highlight things that are not very manly and that a real “mans man” drinks Make Mine A Builders.
Client/Brand: Make Mine a Builders
Title: Shakespeare
Copywriter: Maximilian
Duration: 60”
MVO1: Britain, oh Britain,
The land of the Queen
That country with that really big clock
And who burdened the world with the likes of Shakespeare.
The man who gave us all those horrid stories of love and death
And the very same man who came up with his own words
(PAUSE)
And was allowed to keep them.
Yes this is the very same man who ruined many peoples high school experience.
And from the very same country comes the great tradition of drinking a nice cuppa.
Oh yes we all love a good old-fashioned honest brew
Something for the people and not for the snobs
Oh yes you want a REAL tea, a man’s tea
A tea for builders and women who love builders,
A man that doesn’t mind getting down to business
No matter the mess
You want a Down Right Dirty tea
Yes you want “Make Mine a Builders”
Client/Brand: Make Mine a Builders
Title: Spice Girls
Copywriter: Maximilian
Duration: 60”
MVO1: Britain, oh Britain,
The land of the Ponce
That country with that really horrible kitchen
And the country that couldn’t resist giving the world the Spice Girls
Yes those five girls who thought they could sing
Fatty spice, Afro spice, Blondie spice, Old spice and David Beckham spice
From the country who gave them a record deal
Comes the great tradition of drinking a nice cuppa.
Oh yes we all love a good old-fashioned honest brew
Something for the people and not for the snobs
Oh yes you want a REAL tea, a man’s tea
A tea for builders and women who love builders,
A man that doesn’t mind getting down to business
No matter the mess
You want a Down Right Dirty tea
Yes you want “Make Mine a Builders”
Client/Brand: Make Mine a Builders
Title: Harry Potter
Copywriter: Maximilian
Duration: 60”
MVO1: Britain, oh Britain,
The land of the Spotted Dick
That country with all those umbrellas
And who unfortunately gave the world Harry Potter.
Yes that story about the boy wizard who is wanted by some old guy
And the very same book where a ginger kid has two friends
Yes I know it’s very unbelievable but it’s the truth
So from the land that believes in wizards and ginger kids with friends
Comes the great tradition of drinking a nice cuppa.
Oh yes we all love a good old-fashioned honest brew
Something for the people and not for the snobs
Oh yes you want a REAL tea, a man’s tea
A tea for builders and women who love builders,
A man that doesn’t mind getting down to business
No matter the mess
You want a Down Right Dirty tea
Yes you want “Make Mine a Builders”
Client/Brand: Make Mine a Builders
Title: Cricket
Copywriter: Maximilian
Duration: 60”
MVO1: Britain, oh Britain,
The land of the banger and of the mash
That country with that old lady on its coin who no one can remember
And who persecuted the world with that boring game of Cricket.
A game so long and boring that it takes five days to win
And a game that has overs and runs, which doesn’t even involve drinking
From the guys who thought getting grass stains out of white pants
And eating cucumber sandwiches was delicious
Comes the great tradition of drinking a nice cuppa.
Oh yes we all love a good old-fashioned honest brew
Something for the people and not for the snobs
Oh yes you want a REAL tea, a man’s tea
A tea for builders and women who love builders,
A man that doesn’t mind getting down to business
No matter the mess
You want a Down Right Dirty tea
Yes you want “Make Mine a Builders”