Title: IIE Brand Challenge
Type: Print Campaign
Copy writer: Maximilian Jany
Art directors: Pamela Lundberg, Mike Jones and Matt Thornton
Multi Media: Tania Truskalo
The Independent Institute of Education (IIE) is one of the leading private education provider in Southern Africa. This was part of a “brand challenge” where a group of students tried to create a new brand identity and build awareness for the brand. The concept behind it was to highlight the fact that the Independent Institute of Education provides a lot of courses that are very hands on and not just pure theory based courses.